I am also impressed by the price tag. $25 for a box of 20 cartridges is actually competitive for a company known for loading up some really kick-ass stuff. I was looking at Cor Bons and the like and for $38 a box, I'd better be shooting solid gold projectiles at the bad guy. I don't see how one can justify nearly $40 for a box of ammo, but more power to them. It leaves more of these suckers for me. Since it is a .357 magnum round, if it hits, it kills.